Most ideas die in the gap.

Most business ideas don't fail. They never get tested. They die in the gap between "I have an idea" and "I have a customer", a gap made of work nobody wants to do.

That gap is real work. A domain. A website that doesn't look like a template. A list of people who might care. A hundred messages, written one at a time. An ad, a landing page, a checkout, a follow-up. None of it is hard, exactly. It is just long, and lonely, and easy to put off until the idea quietly goes away.

Software was supposed to fix this. Mostly it moved the work around. The new tools generate, draft, and recommend, then hand you a longer to-do list than you started with. A cofounder doesn't hand you a to-do list. A cofounder does the work. That is why we built Locus Founder: an AI cofounder that closes the gap between an idea and a customer.