An AI cofounder can research a market, turn an approved plan into a website, prepare outreach and ad campaigns, organize leads, and help connect payments. In Locus, customer messages, ad launches, prices, charges, and other consequential actions wait for the founder's approval. It cannot guarantee customers or revenue, replace legal or financial judgment, or build arbitrary enterprise software.
This page covers Locus's exact capabilities and limits. For the broader category definition and how the role differs from a chatbot or human partner, see what an AI cofounder is.
From idea to live business, step by step
When you open a workspace, the agent asks enough questions to understand your idea. Then it gets to work.
Building the website. The agent designs a real site on a domain it registers or connects for you. You review it before anything customer-facing goes public; timing depends on the required inputs, integrations, revisions, and approvals.
Cold outreach. Once the site is live, the agent can research prospects, draft messages, and track replies. You approve every customer-facing message before it is sent from your connected inbox.
Ad campaigns. The agent can prepare creative and targeting, then monitor and adjust an approved campaign. An ad launch, budget, or other real-money decision waits for your approval.
CRM. Every lead and customer is tracked automatically. You can ask the agent who replied, who bought, who went cold — and it knows.
Payments. Locus helps connect a founder-owned Stripe account. Customer payments settle directly into that account, and prices and charges remain approval-controlled. See the current fees and revenue-share terms before making a plan decision.
What "autonomous" actually means
"Autonomous" is used loosely in the AI space. Here is what it means in Locus specifically.
The agent can take the next preparatory step without a new prompt. If the site is live and there are no leads yet, it can research prospects and prepare outreach. If an approved campaign is underperforming, it can surface the evidence and prepare an adjustment.
At the same time, you keep the final word on anything that touches a real person or costs real money. A message, a charge, an ad going live — those wait for your explicit approval. You can pause a workspace at any time.
This is the meaningful distinction from most AI agent builder tools and general-purpose AI agents. Tools like Lindy, Manus, or a custom agent you configure are AI agents you direct — you set the tasks, you monitor, you adjust. Locus is purpose-built to run an internet business end-to-end and has the context to make judgment calls within that domain.
What it does not do
Honesty is useful here.
The agent is not a full-stack engineer you can point at an arbitrary technical specification. It builds internet businesses — websites, outreach, ads, payments — not custom enterprise software.
It does not promise customers or revenue. It does the work that gives a business its best shot: a real site, real outreach, real ads. Whether the market responds is still up to the market.
It is not a no-code drag-and-drop builder you control directly. If you want to hand-arrange pixels, Webflow or Framer is the right tool. If you want the business built and run for you, Locus is.
How Locus compares to other AI tools
Most tools in this space are instruments you operate. A website builder builds your site if you drive it. An app builder generates code if you prompt it. A general AI agent executes tasks you assign it.
Locus is an autonomous operator. You describe the idea; it does the rest and reports back. The building, the marketing, the selling — all of it runs on its own initiative within the limits you set.
| Capability | Website builders | AI app builders | AI agents (general) | Locus |
|---|---|---|---|---|
| Builds website | Yes (you drive) | Sometimes | No | Yes (autonomous) |
| Runs outreach | No | No | With configuration | Yes |
| Creates ad campaigns | No | No | With configuration | Yes |
| Manages CRM | No | No | With configuration | Yes |
| Wires in payments | No | No | No | Yes |
| Takes autonomous next steps | No | No | No | Yes |
Pricing and what's included
Pricing, the trial, included agent credit, transaction fees, and revenue-share terms can change. Review the current Locus fees page for the exact amounts and approval flow before subscribing.
You own everything: the domain, the customer list, the Stripe account, the content. One-click export at any time. Locus is the cofounder, not the owner.
Related questions
See the full Locus FAQ for more answers to common questions about pricing, ownership, and how the agent works.
Frequently asked questions
Does the agent need my accounts and passwords? For Stripe, the agent walks you through a standard OAuth connection — you never share a password. For ad platforms and outreach, setup is handled through the workspace and explained step by step.
Can I use Locus if I already have a business? Locus can connect an existing domain and founder-owned Stripe account. The agent can then prepare marketing and outreach work within the same approval boundaries described above.
What does "agent credit" pay for? Actions such as calling an AI model, running a search, or generating an image consume compute or third-party API resources. Agent credit covers those costs; actual usage depends on the work requested. Check the fees page for the current allowance and overage policy.
Is my data private? Data handling depends on the connected services and actions you authorize. Review the current security and privacy pages before connecting customer data, and use the workspace controls to export or delete your data when needed.
Ready to see what the agent does in practice? Review the current trial and fees, then start at locusfounder.com.